I’ve been doing a lot of research for a presentation I’m giving at BarCampOrlando2 in April. There is a ton of super interesting things going on in the Semantic Search space right now. Yahoo! just announced a new Yahoo! Search open platform which will have support for a number of semantic web standards.
Think of sites like LinkedIn that are loaded with microformats and now think of your search results loaded with that informations. Currently meta data provides some useful information to search engines about the content of a page. Semantic Web standards provide even richer information about the page contents and it’s relationship to other content.
Over the next year this space is going to become the focus of marketing departments that have tapped the potential of SEO (Search Engine Optimization) and are looking for a new SEM (Search Engine Marketing) strategy. The need for experts with the technical expertise to understand semantic standards and how to implement them and at the same time are able to communicate effectively with marketing teams and understand their goals is grow tremendously. If you are the technical lead in a marketing team, you should pay attention to whats happening here.
While the above is really interesting I think I’m much more excited about the potential for mashups that do really handy stuff with all this semantic data. Woohoo!
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One Comment
Kevin,
I too am very excited about the microformats movement. I found myself the other day writing an hCard and implementing vCard parsing.
As many PPC platforms open up and formalize, a hot item with SEO is PPC automation. Many consider PPC to be a subset of Search Engine Optimization and since the landing page has so much weight in the over all quality score of an ad, there is good reason. If you have not already, check out http://www.clickable.com or chat with the guys over at http://www.channeladvisor.com.
I look forward to your presentation at barcamporlando.
Micheal Morgan (.com)